The people who make entertainment are often a very different group in society than those who consume entertainment, the latter usually more wealthy. How do the creators know what to create, what will appeal to people whom they are very culturally different from?
Inspiration was African-Americans who performed jazz and blues, whose recordings were probably mostly purchased by whites. Presumably the record producers bridged the gap, communicating to the composers and musicians what they believed would sell well. Exactly how and what did they communicate?
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