What rhetorical techniques fooled people into not vaccinating? Why were those techniques successful? Where else are similar techniques being used? How can we prevent being fooled by them?
Meta: Why is no one else asking these questions?
My guess is it was appeal to social class, the one thing that famously seems to transcend rationality: "We belong to a social group that eats organic, consumes natural goods, avoids putting chemicals and anything artificial into our bodies. These practices define our identity. (It's more like religion than science.) We condescendingly sneer at those who do not do these practices. Breaking these rules both assaults our identity as well as risks us becoming ostracized from our social group, a risk whose stakes are as high as can possibly be imagined (or even higher)."
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